AT&T 4G Tablet Campaign
The campaign’s emphasis was to promote the advantages of an AT&T 4G enabled tablet over the standard wi-fi features. The AT&T client requested sets of designs that included retail posters, outdoor signage, email templates, acrylic inserts, web banners, duratrans, direct mail pieces, and shelf talkers.
We wanted to emphasize the message with bold headline typography and easily digested body copy. Secondary emphasis was placed on the tablet photography. These design choices, plus the important AT&T identity, successfully met the client’s goals expressed in the brief.
Other AT&T Projects Include: Tradeshows, Environmental Design, and Retail Reinvention.