Logo, Identity & Interactive Design
Element Uptown is a luxury sky-rise apartment building located in the Uptown Neighborhood of Charlotte, North Carolina. Located just blocks from Bank of America Stadium, home of the Carolina Panthers, and BB&T Ballpark.
Location to green spaces and entertainment help make Element Uptown a popular apartment sky-rise. The Element Uptown clients wanted a logo and identity that appealed to their target demographic of smart, young professionals in Charlotte’s bustling financial and IT sectors. Another factor was to create a strong identity that bested the next door competition, Catalyst Charlotte.