The key to a successful trade show project is having a great relationship with your client and production vendor. When deadlines are tight, it’s reassuring that the person on the other end of the phone wants a successful final product.
The client asked us to push the limits of brand. So we chose the AT&T Dark Blue as the dominant color and used the signature AT&T Orange as a secondary element. With clean white typography we promoted AT&T’s newest campaign, “It’s what you do with what we do.”
At the last minute, new promotional materials had to be quickly created for the new trade show guest, college football great, Herschel Walker.